Career intelligence, built for students who mean it
Aura is an AI-powered career assessment platform that identifies your career archetype and builds a personalized intelligence report — so you stop guessing and start competing.
Jermaine Francis
Founder & Career Strategist
Jermaine Francis is a university career strategist with over 15 years of experience in career services, employer engagement, and student success — most recently at North Carolina A&T State University. He built Aura to solve a problem he saw every day: talented students who lacked access to personalized, strategic career guidance. Aura brings that guidance to scale through AI, behavioral psychology, and real-world career intelligence.
"Every student deserves a career strategy — not just a career fair."
What we believe
Student-Centered
Every feature is built around what actually helps students compete nationally — not what looks good on a slide deck.
Honest Intelligence
Aura tells you what you need to hear, not what you want to hear. Real data. Real feedback. Real growth.
HBCU-First
Built with HBCU students and first-generation professionals in mind. The guidance gap ends here.
AI With Purpose
We use AI as a tool to scale mentorship — not to replace it. Technology serves the student, always.
Ready to discover your archetype?
It takes 10 minutes. It's free. And it might change how you think about your career.
Start Free Assessment